The 5 Pages Every Author Website Needs (And What to Put on Each One)
Most author websites are either empty placeholders or cluttered portfolios that confuse visitors. Here's the exact five-page structure we recommend to every client — and the specific content that makes each page convert.
Your author website is your home base — the one place on the internet that you own completely and control entirely. But most author websites fail at their primary job: converting visitors into readers, subscribers, and buyers. The problem is almost always structure.
Page 1: Home
Your homepage has one job: tell visitors who you are, who you write for, and what they should do next. A clear headline, a compelling subheadline, and a single call to action — usually to join your email list or buy your book. Everything else is secondary.
Page 2: About
Your about page is not a résumé. It's a story. Readers want to know why you write what you write, what drives you, and why they should trust you. Write it in first person, make it specific, and end with a clear invitation — to follow you, subscribe, or reach out.
Page 3: Books
Each book gets its own page with a strong cover image, a compelling description, reader testimonials, and clear purchase links. Don't make visitors hunt for where to buy. Make it obvious.
Pages 4 & 5: Contact and Email Signup
Your contact page should be simple and welcoming — a short form, a note about what kinds of inquiries you accept, and a realistic response time. Your email signup page should sell the newsletter itself: what subscribers get, how often you send, and why it's worth their inbox space.
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