Book Launch
Marketing
Strategic, multi-channel launch campaigns that build momentum before, during, and after your release day — so your book lands with the impact it deserves.
Book a Strategy CallMost Books Fail
Not Because They're Bad
They fail because they launch without a strategy. The average author spends years writing their book and weeks — or days — planning the launch. The result? A release that disappears into the noise.
At Sage Forge Media, we flip that equation. We build your launch infrastructure months in advance, so when release day arrives, your audience is primed, your press is lined up, and your book has every chance to break through.
90 Days
to a successful launch
Every Channel.
One Unified Strategy.
Email Marketing
Segmented sequences that convert readers into superfans.
PR & Media
Podcast bookings, editorial placements, and press coverage.
Social Campaigns
Platform-native content that drives pre-orders and buzz.
Amazon Strategy
Category selection, keyword optimization, and review strategy.
Influencer Outreach
Curated partnerships with readers and creators in your genre.
ARC Management
Advance reader programs that generate authentic early reviews.
The 3-Phase Launch System
Phase 1
Pre-Launch (90 Days Out)
- Author brand positioning & messaging
- ARC (Advance Reader Copy) campaign
- Email list building & lead magnet setup
- Social media content calendar creation
- Media kit & press release drafting
- Influencer & blogger outreach list
Phase 2
Launch Week Execution
- Coordinated multi-platform social blitz
- Email sequence to your full list
- Media & podcast interview outreach
- Amazon & retailer optimization
- Launch day live event strategy
- Real-time performance monitoring
Phase 3
Post-Launch Momentum
- 30-day post-launch content strategy
- Review generation campaign
- Speaking & media opportunity pipeline
- Bestseller list strategy & tracking
- Reader community activation
- 90-day growth roadmap
Launch Packages
Launch Essentials
For authors who need a solid launch foundation.
Starting at $2,500
- Pre-launch strategy session
- Launch week content calendar
- Email sequence (5 emails)
- Amazon optimization
- Launch day checklist
Full Launch Campaign
Our most comprehensive launch package.
Starting at $5,500
- Everything in Essentials
- ARC reader campaign
- PR & media outreach
- Social media management (4 weeks)
- Influencer outreach (10 contacts)
- Post-launch momentum plan
- Weekly strategy calls
Launch + Brand
Launch your book and build your brand simultaneously.
Starting at $8,500
- Everything in Full Launch
- Complete author brand identity
- Author website design
- Speaking platform strategy
- 90-day post-launch support
- Quarterly brand review
Common Questions
When should I start working with you?
Ideally 90–120 days before your launch date. This gives us enough runway to build your audience, generate early buzz, and execute a coordinated campaign. That said, we can work with shorter timelines — reach out and we'll assess what's possible.
Do you work with self-published and traditionally published authors?
Absolutely. Our strategies are tailored to your publishing path. Self-published authors often have more flexibility in timing and pricing strategy, while traditionally published authors may have publisher support we can coordinate with.
Will I own all the content and assets created?
Yes — 100%. Every piece of content, every graphic, every email sequence we create for your launch belongs to you. We believe authors should own their creative assets, full stop.
What genres do you specialize in?
We work across non-fiction (business, self-help, memoir, personal development) and select fiction genres. Our sweet spot is authors who have a message and an audience to build — regardless of genre.
Ready to Launch with Impact?
Book a free 30-minute strategy call and let's map out your launch plan together.
Book Your Free Call