The Author Media Kit: What It Is, What Goes In It, and Why You Need One Before Your Launch

A media kit is the document that removes friction from every media opportunity. When a podcast host is deciding whether to book you, a journalist is considering whether to cover your book, or an event organizer is evaluating whether to invite you to speak, your media kit gives them everything they need to say yes — in one place, without having to ask.

What Goes in an Author Media Kit

A complete author media kit includes: a professional headshot (high resolution, multiple options), your author bio in short and long versions, your book cover (high resolution), a book description and key talking points, suggested interview questions, your speaking topics, your media and platform stats, and your contact information.

The Suggested Interview Questions Section

This is the section most authors skip — and it's one of the most valuable. Podcast hosts and journalists are busy. When you provide suggested questions, you're doing their prep work for them. You're also ensuring that the conversation covers the ground you most want to cover. Write 8–10 questions that would produce your best, most useful answers.

Format and Delivery

Your media kit should exist in two formats: a designed PDF for formal pitches and a dedicated page on your author website for easy sharing. The website version should be easy to find — linked from your contact page and your about page. Make it as easy as possible for media to find what they need.